When customers ask, be the answer.
speir — verb, Scots: to ask, to enquire.
Speir Studio designs and builds websites that sell what you do properly — then helps the right customers find you, with search, ads and practical AI along the way.
An animated demonstration: a search box types out real customer searches — "plumber near me" on Google Maps, "best cafe in Haddington" on Google Search, and "who can alter a wedding dress near me?" asked of an AI assistant — and shows the kind of result a well-optimised local business gets back.
An illustration of what a well-set-up local business can look like.
What I do: Websites, One-Page Sites, SEO, GEO, Google Ads, Meta Ads, AI Automation, East of Scotland.
The way people search has changed
Three places your customers look
Most local customers decide who to contact before they ever visit your website. You need to show up in all three.
They search
Google and Google Maps are still where most people start. Your profile, reviews and website decide whether you appear.
They ask AI
More people now ask ChatGPT, Gemini and other assistants for recommendations. They suggest businesses they can find and trust.
They scroll
Search and social ads put you in front of people who weren't looking for you yet, at a budget you control.
What I do
Everything you need to be found
Websites
One page, three pages or a few more — fast, mobile-friendly sites built for what a micro or small business actually needs. Need something changed? Just ask — small changes are included in your care plan.
Learn moreSEO and GEO
Once your site is live, I help it get found on Google, Maps and AI assistants when local customers search for what you offer.
Learn moreAds
Want faster results? Google and social ads put your new website in front of customers right away.
Learn morePractical AI
Simple AI tools for enquiries, bookings and admin, set up once the basics are in place to save you real time.
Learn moreHow I work
- 01
A proper chat
I learn how your business works and agree what a good result looks like.
- 02
I build it
A fixed price, regular check-ins and no jargon along the way.
- 03
I keep it working
Updates, reporting and support from someone local who picks up the phone.
My work
Local businesses, found
in digital product
My experience
Big-brand experience, built for local business
I'm Kevin, and I've spent over a decade building digital products for some of the UK's best-known brands. The same thinking that helps big companies win online now works for businesses here in East Lothian and beyond.
Ready to be the answer?
Get in touch. I'll look at how customers find you today and tell you honestly what would make the biggest difference.